What we check.

Five checks, run the way a buyer, an AI crawler and a mail server see you. Each one ends in a number with its range, and a fix.

AI visibility

Does AI name you when a buyer asks?

We agree the questions your buyers really ask, then put each one to Gemini many times with web search on. We count how often you are named and cited, next to the rivals you pick. ChatGPT is next.

What we measure

  • Share of answers that name you, with a 95% range
  • How often your own pages are cited as a source
  • Share of voice against each rival
  • Who wins each question, and why
  • The sites the AI trusts instead of yours

What you get

  • A chart per engine and per question
  • A list of sources worth earning a mention on
  • A content brief for each question you lose
57%Orbit Pay35%Lumen Payroll32%Quill HR25%Meridian

Answer readiness

Can AI get in and understand you?

We read your site the way AI crawlers do: what robots.txt lets in, whether each page states its answer up top, and whether the structured data matches what the page says.

What we measure

  • Which AI search and training crawlers robots.txt allows
  • Structured data (JSON-LD) on key pages, and whether it is true
  • Answer-first openings and clear page titles
  • llms.txt, sitemaps and canonical links

What you get

  • The exact robots.txt lines to change
  • Ready-to-paste JSON-LD
  • Rewritten openings for the pages that matter
robots.txtUser-agent: OAI-SearchBotDisallow: /User-agent: Claude-SearchBotAllow: /Sitemap: /sitemap.xmlClaude botOpenAI botSchemaAnswer first

Domain trust

Is your site safe, and your email hard to fake?

Buyers and their mail servers judge you before they read a word. We check the padlock, the security settings, and the three records that stop strangers sending mail as you.

What we measure

  • HTTPS, TLS version and certificate expiry
  • Security headers, scored with the MDN Observatory rules
  • SPF, DKIM and DMARC for your domain
  • Cookie flags and outdated JavaScript libraries

What you get

  • The DNS records to add, written out
  • Header settings for your server or CDN
  • Which libraries to update, and to what
Fromceo@lumenpayroll.comNot verifiedSubjectNew bank details for March payrollSPFno recordDKIMsignedDMARCno policy

Experience

Is it quick and easy on a phone?

Most buyers meet you on a phone. We use speed data from real visitors, run the accessibility rules, and look at the first screen of every page the way a buyer would.

What we measure

  • Core Web Vitals from real visitors, plus lab runs
  • Accessibility rules (axe-core) and tap-target sizes
  • Pop-ups and what covers the first screen
  • Forms, navigation and broken links

What you get

  • A score per category, built from measured checks
  • Annotated screenshots of each first screen
  • Code-level fixes, ranked by impact
02.5 s6 s4.6 smain content on a phone

What we never do.

  • Log in to your site or your accounts
  • Scan for vulnerabilities or load-test anything
  • Promise rankings or a place in an answer
  • Hand out compliance badges
  • Call a change real when it is inside the noise