How it works.
From the questions your buyers ask to proof that a fix worked, in five steps over about six weeks.
- 1
We agree the questions
Day 1
A short call or a form. We pick the questions your buyers really ask, the rivals to compare you with, and the pages that matter most.
- You
- Tell us who you compete with
- We
- Draft the questions for you to approve
- 2
We run the checks
Day 1 to 2
Each question goes to Gemini 8 times with web search on, so one lucky answer can't skew the result. At the same time we read your site like a crawler, a phone and a mail server.
- You
- Nothing
- We
- Hundreds of answers and five passive checks
- 3
You get the report
Day 3
Every score comes with its range, every finding with the evidence and the fix, ranked by what to ship first. You can also ask questions about it from Claude.
- You
- Read it, ask anything
- We
- Walk you through it
- 4
You ship the fixes
Your pace
Most fixes are paste-ready: robots.txt lines, structured data, DNS records, rewritten openings. Your team ships them, or we do. Each one is ticked off in the report.
- You
- Ship, or hand it to us
- We
- Write and check each fix
- 5
We listen again
Week 6
Same questions, same settings, same number of samples. A change only counts when the before and after ranges stop overlapping. Anything less is called noise.
- You
- See what moved
- We
- Re-run and compare
Why every number has a range.
AI answers change from one ask to the next. So we ask many times and show the range the true number sits in. When the before and after ranges overlap, we call it noise, however good it looks.
Passive by design.
- Passive only
- We make the same requests a visitor, a search crawler or a mail server would. Nothing is scanned, probed or load-tested.
- No logins
- We never ask for access to your site, your analytics or your accounts.
- Labelled honestly
- Every number says which engine, model and settings produced it. We never present one assistant's answers as another's.
- No badges, no promises
- We report what we observed. We don't sell rankings, and the consent check is a record for your counsel, not legal advice.
Prefer to ask Claude?
Add HeardOf to Claude and run the same checks from a chat. It runs on your Claude plan.